Juju Is a West African Word for a Charm

Juju is an object credited with magical power in West African belief. The word also names a music style.

Juju is a charm or object credited with supernatural power in parts of West Africa, and by extension the power itself. The word most likely came from French *joujou*, a toy, applied by European traders to the small carved objects they saw, and then taken back into West African use. It is a rare case of a European word returning as a name for a local practice. *Jùjú* is also a Nigerian popular music style, built on Yoruba percussion and guitar.

Word forms

FormWordExample
NounjujuJuju.
PluraljujusJujus.
MusicjùjúJuju music.
RelatedcharmA charm.
FrenchjoujouA toy.

About juju music

Probably from French *joujou*, a toy, applied by traders in West Africa and adopted locally.

Where does juju come from?

Most likely from French joujou, a toy, used by European traders for carved objects and then taken into West African use.

What is juju music?

A Nigerian popular style built on Yoruba talking drums and, from the 1950s, electric guitars.

Sources

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