In Britain, Auntie Is Also the BBC

Auntie is an affectionate word for an aunt. It is also a long-standing nickname for the BBC, and it was not meant kindly at first.

Auntie is the affectionate form of *aunt*. In Britain the word also names the BBC, a nickname that began as a jab: the corporation was seen as prim, fussy and disapproving, like a maiden aunt. The BBC eventually adopted the name with good humour, and it has been used fondly ever since.

Word forms

FormWordExample
NounauntieMy auntie.
VariantauntyAunty Pat.
PluralauntiesBoth aunties.
BaseauntA great-aunt.
RelateduncleMy uncle.

How it is used in a sentence

Family word notes

A diminutive of *aunt*, from Old French *ante*, from Latin *amita*, a father's sister. The BBC nickname dates from the mid twentieth century.

Auntie or aunty?

Both are accepted. Auntie is more common in Britain, aunty widespread in India, Australia and much of Africa.

Why is the BBC called Auntie?

It began as a mild insult about the corporation's prim, cautious reputation, and became an affectionate nickname.

Sources

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