Flack and Flak Are Two Different Words

A flack is a publicist, in American slang. Flak with one c is anti-aircraft fire, and the two are constantly confused.

A flack is a press agent or publicist, in American slang, usually said with a sneer. It is a different word from *flak*, which is anti-aircraft fire โ€” and *flak* is one of the great compressed borrowings, an abbreviation of the German *Fliegerabwehrkanone*, aircraft-defence cannon. Taking flak means being shot at, figuratively. Because the two sound alike, *taking flack* is a common misspelling.

Word forms

FormWordExample
NounflackA flack.
PluralflacksTwo flacks.
Different wordflakHeavy flak.
Compoundflak jacketA flak jacket.
GermanFlakThe abbreviation.

Compressed German borrowings

*Flack* for a press agent is American slang from the 1930s, of uncertain origin. *Flak* is a 1938 borrowing of a German abbreviation.

Is it taking flak or taking flack?

Flak, with one c. It comes from anti-aircraft fire. Flack is a separate word for a publicist.

What does Flak stand for?

Fliegerabwehrkanone, German for aircraft-defence cannon, shortened to its first syllables.

Sources

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